The DeathRow Era is over, Snoop Dogg hasn't been able to produce an album that equals the greatness of DoggyStyle, Ice Cube is on more movie theatres and DVD's than CD's and Dr. Dre scrapped the most anticipated album in years.

Many West Coast artists including Snoop have claimed that lack of unity among West Coast artists and bias in the industry is the reason why West Coast rap doesn't get as much exposure as it used to.

No disrespect to them!

They have earned the right to be in any kind of spotlight but West Coast pioneers like Snoop, DJ Quik, Ice Cube, Ice-T and many more have put in their time.

The 30 plus crowd can't represent the West Coast style of music forever.

Things are about to change!

The West Coast has a gang of new faces that are about to change the game...pay attention:

THE GAME

Real name: Jayson Taylor

Alias: Chuck Taylor/The Game

Repping: Compton

The Game who got his name from his grandmother officially started his career after getting shot five times in October 2001.

Laying in his hospital bed, he studied rap by pulling from classic albums like Ready To Die, Reasonable Doubt, All Eyez On Me, Death Certificate and the whole N.W.A catalog.

After a few months of grinding , he quickly caught the ears of Dr. Dre and 50 Cent who signed him to G-Unit Records.

He has went on to appear on numerous mixtapes and has even got himself embroiled in a lil' beef with Joe Budden.

Album Title: Ni**a Witta Attitude (N.W.A.) : Vol. 1

Album Release Date: October 12th

Producers : Dr.Dre,Timbaland

Guest Apperances: G-Unit members, Eminem, and D12.

Tracks Of His You Gotta Get:

*Game-"200 Bars And Running"

*Lloyd Banks & Game-"When The Chips Are Down"

*Game & Lil E'-"Confessions"

*Jim Jones,Camron & Game-"Certified Gangstaz"

**To watch A Day In The Life Of Game....CLICK HERE.

GUERILLA BLACK

Repping: Compton

If he got a 100 dollars for everytime that somebody says "Dude sounds just like Biggie! " , Guerilla Black wouldn't have to drop an album.

The resemblance to Notorious B.I.G. to him could be a gift and curse, just ask Shyne.

Losing some of his closest family members and watching his wife lose her life from meningitis almost made him not consider taking on the rap game.

Fortunately a session on his birthday at his brother's studio resurrected life back into his rap dreams.

That one session made word spread quickly to Virgin Records, Vice President of A&R Pete Farmer, who signed Black to a deal at Virgin Records.  Since then bangers like "Guerilla Nasty", ft. Jazze Pha, "Compton" ft. Beenie Man and " Uh Oh" have set the stage and anticipation for Black's debut album.

Album title: Guerilla City

Album Release Date: September

Producers : Jazze Pha, Carlos Brody and Mario Winans

Tracks Of His You Gotta Get:

*Guerilla Black & Beenie Man-"Compton"

*Guerilla Black  & Jazze Pha-"Guerilla Nasty" 

 SLY BOOGY

This very under rated West Coast lyricist released a banger last year with the track "California" and he managed to get big names from the left coast to appear on his remix which grabbed the ear of cats at J Records.  With a new deal, new single "That'z My Name" and hopefully good promotion...Sly will be making a lot of noise in the future.

Tracks Of His You Gotta Get:

*Sly Boogy-"That'z My Name"

*Sly Boogy-"California"(remix)

**To wacth the video for "That'z My Name"...CLICK HERE.

 CONWAY

Repping: South Central

This South Central native conquered L.A. airwaves with his catchy single "NutCracka" which was enough to get Universal Records to back him up with a big budget.

A product of a broken home, Conway is armed with a deadly delivery and lethal lyricism  to bring West Coast rap music back to the forefront.

Album title: How The West Was Won

Album Release Date: August 24th

Tracks Of His You Gotta Get:

*Conway- "NutCracka"

*Conway- "Monsta Flow"

**To listen to Conway-"NutCracka'..CLICK HERE.